At both events, we designed and built custom email notifications and video players to the event organiser’s specifications. Swings were captured during both days and then analysed by PGA professionals, providing each event guest with a detailed analysis of their swing and how they can improve their technique in the future.
From an event organisers point of view, the draw of a swing analysis from a PGA professional enables them to create a number of additional opportunities to display branding and promotional material to their guests. This can be in the form of pre/post-roll video adverts, links and/or images on the site.
Along with the promotional opportunities, in the months following an event, organisers can send further promotional material alongside items such as a Pro’s tips.
In essence, the eAcademy Events system allows an event organizer to capture all of the guests’ key information to ensure that the event’s message is viewed by the guest on more than one occasion. This is driven by guests’ interest in, and desire to improve, their golf swing.
Click the example of an event email below to see how an event attendee views their analysed swing, company branding and video adverts:
Optimal Analysis are pleased to announce that Bishopbriggs Golf Range are the latest high-profile establishment to join the eAcademy family. Located just north of Glasgow and offering a range of services, from tuition through to club repairs, the team of 5 PGA professionals at Bishopbriggs Golf Range are fully equipped to meet all your golfing needs.
Bishopsbriggs Groupon Offer
Led by teaching professionals, Iain Pender and Campbell Donaldson, Bishopbriggs employed a modern approach to promoting the arrival of eAcademy, running an exclusive offer on the popular ‘Deal of the Day’ website, Groupon. The offer combined a standard lesson with one of the Bishopbriggs pros and then a detailed online lesson analysis, delivered using eAcademy technology, all with a huge Groupon discount. The offer certainly had the desired effect as an amazing 317 individuals signed up!
The eAcademy software and web platform employed at Bishopbriggs allows teaching professionals to capture a customer’s swing, perform detailed analysis and then produce an individual lesson summary, complete with audio commentary. This lesson summary is then uploaded to the organisation’s fully branded, online platform and at the same time, emailed directly to the customer who can view their lesson summary instantly on computer, tablet or smartphone. Furthermore, the customer is able to sign in to the eAcademy at any time, to review their lesson summaries or any specific teaching content their coach has assigned to them, such as short game tips and putting drills. Finally, they can book their next lesson through our brand-new booking calendar, fully integrated with PayPal, or even upload their swing for an online lesson.
Please watch the video below to learn more about how this system works.
Are you a Registered Assistant looking to become an established golf coach and would like some help to get your business off the ground?
At Optimal Analysis, we understand your problems and have created a unique price structure for our eAcademy package, designed to support you whilst you are building your client base and establishing yourself.
Registered Assistants will be able to use the eAcademy integrated solution absolutely free for 6 months.
The fourth and final major of the year begins tomorrow and the 93rd PGA Championship is set-up to be a gripping and fascinating contest. This year’s championship is being held at the Atlanta Athletic Club in Georgia and it is set to be a warm and humid affair, having being dubbed Hot-Lanta by several media organisations already. With numerous high profile players finding good form in the last few weeks, along with the well publicised return of a certain Tiger Woods, you can be sure it will make compulsive viewing.
So who are the main contenders? Adam Scott and his new caddy, Steve Williams of Tiger fame, blew away the field last week but winning back to back on tour is a feat rarely accomplished in the modern era. Tiger showed glimpses of form last week, though struggled to find the fairways off the tee, and with McIlroy, Donald and Westwood shooting 67, 66 and 65 respectively, it is difficult to select a pre-tournament favourite. The pressure is really on Donald and Westwood, who are looking to pick up their first major title and justify their respective world rankings of 1 and 2 to a sceptical American public. Jason Day, the young Australian, has showed impressive form at this year’s majors and a strong finish last week also makes him one to watch.
Team ISM, otherwise known as International Sports Management, the golfing stable of both McIlroy and Westwood, currently hold all the major titles from this year and are looking to complete the slam with this week’s prize, the USPGA’s Wannamaker Trophy. Fellow ISM charger, Charl Schwartzel, started the ball rolling at the Masters, then McIlroy took the U.S. Open in emphatic fashion, before Darren Clarke rolled back the years to capture the Claret Jug in July at Sandwich. Andrew ‘Chubby’ Chandler ISM MD and former European Tour golfer said “I’ll be delighted if any of our boys collects the trophy, but it would be particularly pleasing if Lee Westwood could finally cross the grand slam line after going so close, so often.”
All the while, the Americans will be hoping for a home victory. Phil Mickelson was the last American to win a major, the 2010 Masters, and since then 6 majors have been and gone with an American claiming top spot. This period symbolises the biggest drought in American major winners in the Open era and the US fans are eagerly waiting for one of the new kids on the block, like Anthony Kim or Rickie Fowler, to take over the reins from Woods and Mickelson.