Optimal was on the road recently, delivering two events with our eAcademy Events system. The system comprises our standard eAcademy package with a custom-built web player.
Optimal were at The Mere Golf Resort with International Sports Management, showcasing our system to some VIP guests. The following week, we attended the De Vere Charity Golf Day at Oulton Hall Leeds.
At both events, we designed and built custom email notifications and video players to the event organiser’s specifications. Swings were captured during both days and then analysed by PGA professionals, providing each event guest with a detailed analysis of their swing and how they can improve their technique in the future.
From an event organisers point of view, the draw of a swing analysis from a PGA professional enables them to create a number of additional opportunities to display branding and promotional material to their guests. This can be in the form of pre/post-roll video adverts, links and/or images on the site.
Along with the promotional opportunities, in the months following an event, organisers can send further promotional material alongside items such as a Pro’s tips.
In essence, the eAcademy Events system allows an event organizer to capture all of the guests’ key information to ensure that the event’s message is viewed by the guest on more than one occasion. This is driven by guests’ interest in, and desire to improve, their golf swing.
Click the example of an event email below to see how an event attendee views their analysed swing, company branding and video adverts: